B2B pipeline: sell the operating system
Inbox + CRM + campaigns + site + reporting — not a pitch about Facebook posts.
You are selling a desk that books work, not a social calendar. You will map Priya Shah’s Cedar & Stone HVAC (or a fictional spa group) against five surfaces, write a discovery that names the next booked action, and draft a LinkedIn note that does not sound like a growth-hacker. Public LinkedIn literacy only — no scraping, no fake connection counts, no live prospect lists.
8 hours · Intermediate
Module 1
The OS, not the Facebook post
If you cannot name the desk that moves, you are selling content.
Module 2
LinkedIn literacy that books a meeting
A note is a discovery invite, not a brochure.
Official free academies we recommend
Complete these official paths alongside this course. Then upload the certificate. We do not copy their modules — we grade your application of them.