Academy / B2B pipeline: sell the operating system
LinkedIn literacy that books a meeting · 24 min
Your profile is a landing page
In this lesson
- Write a headline and About that sell the OS
Headline is the offer
“Helping HVAC and local services turn forms into booked jobs — inbox, CRM, campaigns, site, reporting.” That is a headline. “Digital marketing ninja | coffee enthusiast | hustle” is a slogan. About: who you help, the five surfaces, the 30-day inspectable outcome, who you are not for (teams that want posts only, or a calendar they cannot staff). Featured: nothing from a live rooftop. A fictional Cedar & Stone one-pager is enough. Do not list Skillshop badges as if they were case studies.
If the About cannot name a booked appointment, it is a bio, not a landing.
Exercise
Headline + 80-word About
Write a headline and an 80-word About for a seller of the OS. Include who you are not for.
Deliverable: Headline + About + anti-buyer line.
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